CLIMB HIGHER, SELL SMARTER

THE EVOLUTION OF

SALES BEGINS
WITH YOU

Spire Selling isn’t just another training program. It’s a new path forward for sales professionals—designed for real-world impact and built for what’s next.

MEET ROB↗️

SALES DESERVES BETTER

THE TRUTH IS, SALES
IS FACING A CRISIS. 

TODAY’S BUYERS ARE
OVERWHELMED.

Automation, AI, and the decline of real human conversation have left many sellers struggling to stay relevant. Nearly 40% of B2B sales roles have already disappeared.

But where others see crisis, we see opportunity.

WHY SPIRE SELLING

INTRODUCING A
SMARTER, MORE
HUMAN 
WAY TO SELL

Through practical tools, real-world exercises, and a focus on the inner game of sales, Spire Selling helps ambitious professionals grow into the future of B2B sales: confident, problem-centric, and indispensable.

Whether you’re new to sales, seasoned but stuck, or striving to stay ahead, we give you the tools, mindset, and skills to thrive in an era of change—and to build a life and career of meaning, performance, and freedom.

Our growing community includes individuals, sales leaders, and companies committed to becoming expert problem solvers; transforming their careers and industries, and innovating faster than ever before.

WE’RE NOT TEACHING OLD TRICKS.
WE’RE BUILDING A MOVEMENT—ONE
SALES PRACTITIONER
AT A TIME.

START SPIRE SELLING ↗️

OUR FOUNDER

MEET ROB HERBST

Rob Herbst has spent over 35 years in B2B sales—doing the work, leading teams, and helping thousands of salespeople transform their careers.

His resounding observation: too many salespeople are trained to chase transactions, just close the deal—not solve problems.

And in a world where buyers have more choices and quick solutions at their fingertips than ever, the old way doesn’t work anymore.

EXPLORE SPIRE COURSES ↗️
35+
Years
3.6k+
Trained
5+
Courses

THE BIG PICTURE

A SYSTEM BUILT ON TRUST & PROBLEM-SOLVING

That’s why Rob created Spire Selling: to distill decades of hard-won insights into a complete body of work that develops sales professionals who thrive by diagnosing problems, building trust, and serving customers with skill and integrity.

 

“My vision is to elevate sales into the most honest, human, and high-impact profession in the world.”

ROB HERBST

Founder of Spire Selling

PROVEN AT SCALE

GUIDING SALES
TEAMS ACROSS
INDUSTRIES

Rob’s work has guided salesforces for companies like Corteva, Cargill, Bayer, Red Bull, Pattison Ag, H.J. Heinz, and AT&T.

Through Spire Selling’s online courses, YouTube channel, LinkedIn presence, and growing global following, Rob continues to inspire a movement that is redefining what it means to sell—and what it means to lead.

  Trusted by leading teams:

Image

SELL INSPIRED & BUILD A CAREER THAT LASTS

Self-paced courses built for today’s B2B sellers. Start selling and leading with purpose today.

START SPIRE SELLING ↗️

Helping B2B sellers shift their thinking and redefine their purpose.

QUICK LINKS

COURSES

THE BOOK

FAQ

COMPANY

ABOUT

CONTACT

CONTACT

612-3360 16th Street SW, Calgary, Alberta T2T 7A8, Canada

[email protected]

© 2025 Spire Selling. All rights reserved.

Privacy Policy | Terms of Use

CLIMB HIGHER, SELL SMARTER

THE EVOLUTION OF
SALES BEGINS WITH YOU

Spire Selling isn’t just another training program. It’s a new path forward for sales professionals—designed for real-world impact and built for what’s next.

MEET ROB ↗️

SALES DESERVES BETTER

THE TRUTH IS, SALES IS
FACING A CRISIS. 
TODAY’S
BUYERS ARE OVERWHELMED.

Automation, AI, and the decline of real human conversation have left many sellers struggling to stay relevant. Nearly 40% of B2B sales roles have already disappeared.

But where others see crisis, we see opportunity.

WHY SPIRE SELLING

INTRODUCING A SMARTER, 
MORE HUMAN 
WAY TO SELL

Through practical tools, real-world exercises, and a focus on the inner game of sales, Spire Selling helps ambitious professionals grow into the future of B2B sales: confident, problem-centric, and indispensable.

Whether you’re new to sales, seasoned but stuck, or striving to stay ahead, we give you the tools, mindset, and skills to thrive in an era of change—and to build a life and career of meaning, performance, and freedom.

Our growing community includes individuals, sales leaders, and companies committed to becoming expert problem solvers; transforming their careers and industries, and innovating faster than ever before.

WE’RE NOT TEACHING OLD TRICKS.
WE’RE BUILDING A MOVEMENT—ONE SALES PRACTITIONER AT A TIME.

START SPIRE SELLING ↗️

OUR FOUNDER

MEET ROB HERBST

Rob Herbst has spent over 35 years in B2B sales—doing the work, leading teams, and helping thousands of salespeople transform their careers.

His resounding observation: too many salespeople are trained to chase transactions, just close the deal—not solve problems.

And in a world where buyers have more choices and quick solutions at their fingertips than ever, the old way doesn’t work anymore.

EXPLORE SPIRE COURSES ↗️
35+
Years’ Experience
3.6k+
Successfully Trained
5+
Courses Created

THE BIG PICTURE

A SYSTEM BUILT ON TRUST 
& PROBLEM-SOLVING

That’s why Rob created Spire Selling: to distill decades of hard-won insights into a complete body of work that develops sales professionals who thrive by diagnosing problems, building trust, and serving customers with skill and integrity.

 

“My vision is to elevate sales into the most honest, human, and high-impact profession in the world.”

ROB HERBST

Founder of Spire Selling

PROVEN AT SCALE

GUIDING SALES TEAMS
 ACROSS INDUSTRIES

Rob’s work has guided salesforces for companies like Corteva, Cargill, Bayer, Red Bull, Pattison Ag, H.J. Heinz, and AT&T.

Through Spire Selling’s online courses, YouTube channel, LinkedIn presence, and growing global following, Rob continues to inspire a movement that is redefining what it means to sell—and what it means to lead.

Trusted by leading teams:

SELL INSPIRED & BUILD A
CAREER THAT LASTS

Self-paced courses built for today’s B2B sellers. Start selling and leading with purpose today.

START SPIRE SELLING ↗️
SUBSCRIBE TO OUR NEWSLETTER →

Helping B2B sellers shift their thinking and redefine their purpose.


meet rob

meet rob

Better Thinking. Better Selling.

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QUICK LINKS

COURSES

THE BOOK

FAQ

COMPANY

ABOUT

CONTACT

 

CONTACT

612-3360 16th Street SW, Calgary, Alberta T2T 7A8, Canada

[email protected]

© 2025 Spire Selling. All rights reserved.

 Privacy Policy | Terms of Use