COURSE DETAILS

SALES MANAGER: PHASE 1

B2B Sales Manager Fundamentals

Duration: 6h 23m

10 Modules

Flexible schedule

COMING JUNE 2025

Course Summary

Establish your foundational role as a sales manager who champions their team’s success. This course equips you with the strategies, tools, and coaching skills to support and advance your team with confidence. Strengthen your presence in coaching conversations, develop strong bonds with individual reps, and foster a “win-win-win” culture—good for your customer, rewarding for your team, and built to deliver consistent sales results for you and your company.

Who is this Course For?

Sales managers
Team leaders
Veteran sales professionals

What's Included

6+ hours of video content
Workbook & written exercises
Module quizzes
Downloadable resources
Monthly live Q&A calls with Rob
Exclusive community access
Full lifetime access
Mobile & desktop access

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Course Modules (12)

Module 1: Your Role as Sales Manager

Understanding and declaring your sales manager role to yourself, then to your sales team and also then to the rest of your company will relieve you to carry out pure activity that achieves sales results. You will learn sales manager functions, activities, the profile of a successful sales manager and, finally, what a sales manager should not be doing.
START MODULE 1 NOW →

Module 2: The Sales Culture

A successful sale team will respond directly to a deliberate sales culture. You determine the climate of your sales team by understanding the sales system, management processes and the defined front line sales cycle execution. You will also learn the sales process flowchart as a tool to monitor your culture to keep it on track.
START MODULE 2 NOW →

Module 3: Sales Cycle Skills

Your sales team needs you to embed a repeatable sales cycle with every prospect and customer. You will learn the 20 steps of a sales cycle in order to, not only coach it, but uphold it as a key to your sales team’s success. You will also learn to utilize the Buyer Cycle with your sales people in order to focus your team on the customer buying mindset.
START MODULE 3 NOW →

Module 4: Prospecting List and Sales Funnel Management

You will learn the mechanics of a sales funnel so you can coach the proper use of it with your sales people. You will also learn to regularly use the sales funnel tool as a foundation to delivering on your forecast to the company.
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Module 5: One-On-One Meetings

This module provides you with the purpose, structure, agenda and conduct necessary to have a regular one-on-one meeting with each of your sales practitioners
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Module 6: Sales Team Meetings

Your sales team will respond directly to how well you conduct a regular sales team meeting. The structure, agenda and content of a highly effective sales team meeting are outlined in this module.
START MODULE 6 NOW →

Module 7: In-Field Sales Coaching

You will learn how to coach each of your sales people in the field. This module gives you instruction on a sales call preparation sheet and a sales call debrief which is core to assuring the ongoing development of your sales people.
START MODULE 7 NOW →

Module 8: Traction Assurance

All elements of the sales culture you embed depend on maintaining a high level of connection, performance results and motivation with your team. This module gives you a system of maintaining traction so your team’s results never slip.
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Module 9: Giving and Receiving Feedback

These methods of giving and receiving feedback will help you build a bond with your sales people that both you and they will enjoy. More importantly, your team’s eagerness and ability to engage in feedback will raise your team’s development to the highest level.
START MODULE 9 NOW →

Module 10: Looking at Your Sales Management Time

This last module gives you a weekly model, a week-at-a-glance, that keeps you productive yet balanced. You can then coach this same process into your sales team as a core habit.
START MODULE 10 NOW →

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Sales Practitioner and EVP at Lavie Bio

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Senior Account Manager at Cargill

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