COURSE DETAILS

SALES PRACTITIONER: PHASE 1

The New Fundamentals of B2B Selling

Duration: 6h 23m

12 Modules

Flexible schedule

$497

Lifetime access + Cheating Death book

Course Summary

Lay the essential groundwork for B2B sales success. Through 12 comprehensive modules, this course equips both new and experienced professionals with the fundamental skills that top performers consistently rely on. You'll sharpen your abilities in identifying and solving customer problems, reinforcing your core role and elevating your impact. Beyond technique, you'll integrate crucial self-management habits that drive daily and weekly success in the upper echelons of the sales profession.

Who is this Course For?

New sales professionals
Veteran sales professionals

What's Included

6+ hours of video content
Workbook & written exercises
Module quizzes
Downloadable resources
Monthly live Q&A calls with Rob
Exclusive community access
Full lifetime access
Mobile & desktop access

Explore more
learning paths

Take the next step in your sales development with courses built for evolving roles and real-world challenges.

EXPLORE ALL COURSES →

Course Modules (12)

Module 1: Declaring Your Sales Practitioner Role

Est. Time: ~1h 10min · 3 Lessons

Discover what it means to step into the role of a highly-trained sales practitioner. By the end of this module, you’ll understand the key skills and traits needed to succeed in this role—and feel ready to proudly claim the title
START MODULE 1 NOW →

Module 2: Building a Sales Culture that Connects

Est. Time: ~1h 10min · 3 Lessons

Explore the importance of a thriving sales culture—what it looks like, why it matters, and how you can champion this winning ethos in any organization. You’ll work through readings, videos, and exercises to finish this module strong.
START MODULE 2 NOW →

Module 3: Selling Value

Est. Time: ~1h 10min · 3 Lessons

Learn the three levels of value selling—decision, technology, and expected value—and how to lead with what matters most. You’ll practice creating compelling value propositions, honing your skills, and building the confidence to sell with value.
START MODULE 3 NOW →

Module 4: Product Knowledge - Benefit Selling

Est. Time: ~1h 10min · 3 Lessons

Shift from just pitching features to selling real benefits. You’ll learn to put together criteria that’s irresistible to buyers and build trusting, long-term relationships using Spire Selling’s FAB-ulous Model.
START MODULE 4 NOW →

Module 5: The Sales Cycle

Est. Time: ~1h 10min · 3 Lessons

Build a deeper understanding of the sales and buyer cycles, and how they align. Through a mix of readings, videos, and exercises, you’ll be better prepared to address challenges and guide conversations with sharper instincts.
START MODULE 5 NOW →

Module 6: The Art of Questioning

Est. Time: ~1h 10min · 3 Lessons

Learn the art of asking the right customer questions with confidence—even in the most difficult conversations. Through videos, readings, and hands-on tasks, you’ll develop the types of questioning strategies that set the sales practitioner apart.
START MODULE 6 NOW →

Module 7: Listening - the Most Important Communication Skill

Est. Time: ~1h 10min · 3 Lessons

Strengthen the most important skill in sales—intentional listening. In this module, you’ll learn to stay focused in every conversation, tune in to what buyers really mean, and overcome common listening barriers through hands-on practice.
START MODULE 7 NOW →

Module 8: Objection Handling

Est. Time: ~1h 10min · 3 Lessons

Turn objections into opportunities. Master Spire Selling’s five-part objection-handling process and learn to turn pushback into next steps that move deals forward and create win-win-win outcomes.
START MODULE 8 NOW →

Module 9: Closing - Just the Beginning

Est. Time: ~1h 10min · 3 Lessons

Master the mindset of closing like a sales practitioner. Review proven strategies and advanced techniques refined over decades, so you can confidently ask for the go-ahead in any selling situation—because closing is just the beginning.
START MODULE 9 NOW →

Module 10: Prospecting

Est. Time: ~1h 10min · 3 Lessons

Sharpen your prospecting skills and strike the right balance between acquiring new customers and nurturing existing ones. Learn to cold call like a true practitioner and leverage your network to gain referrals.
START MODULE 10 NOW →

Module 11: Setting Appointments

Est. Time: ~1h 10min · 3 Lessons

Build on the previous module’s prospecting skills to secure appointments that open real opportunities. Apply what you’ve practiced to get your foot in the door and lay the foundation for mutually beneficial relationships.
START MODULE 11 NOW →

Module 12: Call Preparation and Time Management

Est. Time: ~1h 10min · 3 Lessons

Bring everything together in this final module. Learn the importance of pre-call preparation and post-call debriefs, master your time with focused agendas, and take control of your schedule using a week-at-a-glance planner.
START MODULE 12 NOW →

SHOW ALL MODULES SHOW LESS

35+

Years

3k+

Trained

Courses

THE INSIDE TRACK

HERE TO HELP YOU
GROW—NOT JUST SELL

Built on 35+ years of real-world B2B selling experience.

LEARN AT YOUR OWN PACE

Practical, self-paced lessons designed to fit busy schedules.

DIAGNOSE WITH PURPOSE

See what’s really going on—then solve it with precision.

BUILT FOR LONG-TERM GROWTH

Clear, actionable skills for real-world selling.

You're in good company::

TRUSTED BY THOUSANDS

HOW SPIRE CHANGES  THE WORK—AND YOU

"Rob opened my eyes to the idea that sales is the most honest profession you can pursue. He didn't just teach me skills; he challenged my beliefs, my biases, and my excuses."

—Russ Putland,
Sales Practitioner and EVP at Lavie Bio

"I don't know if Rob is 30% or 50% of our success. All I know is we couldn't have done it without him."

—Mike Badowski,
VP Sales & Ops at Pattison Agriculture

"Spire Selling is the best training I've ever experienced in over 25 years."

—Eduardo Gebara,
Senior Account Manager at Cargill

YOUR QUESTIONS, ANSWERED

What sets Spire Selling training courses apart?

Is this course right for me, even if I’m new to sales?

How long does it take to complete the course?

Is there a community or support included?

How is this training different from the competition?

SELL INSPIRED & BUILD A CAREER THAT LASTS

Self-paced courses built for today’s B2B sellers. Start selling with purpose and clarity today.

START SPIRE SELLING ↗

COURSE DETAILS

SALES PRACTITIONER: PHASE 1

The New Fundamentals of B2B Selling

Duration: 6h 23m

12 Modules

Flexible schedule

$497

Lifetime access + Cheating Death book

Course Summary

Who is this Course For?

New sales professionals
Veteran sales professionals

What's Included

6+ hours of video content
Workbook & written exercises
Module quizzes
Downloadable resources
Monthly live Q&A calls with Rob
Exclusive community access
Full lifetime access
Mobile & desktop access

Explore more learning paths

Take the next step in your sales development with courses built for evolving roles and real-world challenges.

EXPLORE ALL COURSES

Course Modules (12)

Module 1: Declaring Your Sales Practitioner Role

Est. Time: ~1h 10min · 3 Lessons

Module 2: Building a Sales Culture that Connects

Est. Time: ~1h 10min · 3 Lessons

Module 3: Selling Value

Est. Time: ~1h 10min · 3 Lessons

Module 4: Product Knowledge - Benefit Selling

Est. Time: ~1h 10min · 3 Lessons

Module 5: The Sales Cycle

Est. Time: ~1h 10min · 3 Lessons

Module 6: The Art of Questioning

Est. Time: ~1h 10min · 3 Lessons

Module 7: Listening - the Most Important Communication Skill

Est. Time: ~1h 10min · 3 Lessons

Module 8: Objection Handling

Est. Time: ~1h 10min · 3 Lessons

Turn objections into opportunities. Master Spire Selling’s fiver-part objection-handling process and learn to turn pushback into next steps that move deals forward and create win-win-win outcomes.
START MODULE 8 NOW →

Module 9: Closing - Just the Beginning

Est. Time: ~1h 10min · 3 Lessons

Module 10: Prospecting

Est. Time: ~1h 10min · 3 Lessons

Module 11: Setting Appointments

Est. Time: ~1h 10min · 3 Lessons

Module 12: Call Preparation and Time Management

Est. Time: ~1h 10min · 3 Lessons

SHOW ALL MODULES SHOW LESS

35+

Years’ Experience

3k+

Successfully Trained

Courses Created

PURPOSE-BUILT COURSES

HERE TO HELP YOU GROW
—NOT JUST SELL

Built on 35+ years of real-world B2B selling experience.

LEARN AT YOUR OWN PACE

Practical, self-paced lessons designed to fit busy schedules.

DIAGNOSE WITH PURPOSE

See what’s really going on—then solve it with precision.

BUILT FOR LONG-TERM GROWTH

Clear, actionable skills for real-world selling.

You're in good company:

TRUSTED BY THOUSANDS

HOW SPIRE CHANGES  
THE WORK—AND YOU

"Rob opened my eyes to the idea that sales is the most honest profession you can pursue. He didn't just teach me skills; he challenged my beliefs, my biases, and my excuses."

—Russ Putland,
Sales Practitioner and EVP at Lavie Bio

"I don't know if Rob is 30% or 50% of our success. All I know is we couldn't have done it without him."

—Mike Badowski,
VP Sales & Ops at Pattison Agriculture

"Spire Selling is the best training I've ever experienced in over 25 years."

—Eduardo Gebara,
Senior Account Manager at Cargill