COURSE DETAILS

SALES PRACTITIONER: PHASE 2

Selling Higher

Duration: 7h 45m

10 Modules

Flexible schedule

$497

Lifetime access + Cheating Death book

Course Summary

Take your selling skills to the next level with 10 modules that help you define your product’s value and align it with the right buyers. You’ll learn how to pinpoint ideal customer profiles, draft compelling proposals, and guide confident purchasing decisions. This course helps you deepen your diagnostic thinking—supporting buyers as they clarify challenges, consider new perspectives, and make decisions they couldn’t reach alone. You’ll also build self-motivation and attitude management skills that reinforce consistency and help you establish winning routines.

Who is this Course For?

Sales managers
Team leaders
Veteran sales professionals

What's Included

7+ hours of video content
Workbook & written exercises
Module quizzes
Downloadable resources
Monthly live Q&A calls with Rob
Exclusive community access
Full lifetime access
Mobile & desktop access

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Course Modules (10)

Module 1: Who Is Your Target Customer?

Knowing which customer circumstances fit your product best will help you to search for the right customers instead of trying to sell to the wrong customers. You will learn how to define the correct criteria of your ideal customers so you will have the conviction you need when discussing your product fit with them.
START MODULE 1 NOW →

Module 2: Value: Why Customers Buy

Customers buy for three reasons. You will benefit from knowing what they are. Also, your product pricing is based on pricing fundamentals that match why customers buy. You will learn to easily describe your product value versus arguing about the price.
START MODULE 2 NOW →

Module 3: More Value: Distinctive Qualities

Customers buy for many reasons, and most of them go well beyond the product features that are obvious. In this module, you will be surprised to find dozens of areas where your product, company, and you provide way more value than you may have known to look for.
START MODULE 3 NOW →

Module 4: High Switching Costs

It can be tough for a customer to switch from one supplier to another. If you know how to make it easy for your prospect to switch to your product, you will likely eliminate this common resistance to buying your product. You will learn to do so in this module.
START MODULE 4 NOW →

Module 5: Customer Needs Assessment

Finding and fixing a problem requires both a process and the skill to assess a customer’s needs and circumstances. This module will give you a sound process and hone your ability to engage a customer in diagnosing their need for your product.
START MODULE 5 NOW →

Module 6: Building Proposals - Presenting Proposals

When the customer is ready, they need to see a clear, professional, and relevant proposal of the solution you have that will satisfy their need. This section will give you exactly the framework you need to show the customer your product fit. You will also get crucial recommendations on how to present your proposal without the mistakes that too many salespeople make.
START MODULE 6 NOW →

Module 7: Handling Price Objection

Every sales practitioner deals with objections in every sales cycle. But the one that requires a delicate touch is price. This module shows you a three-step, simple, and easy-to-remember process to engage the price objection the second you hear it.
START MODULE 7 NOW →

Module 8: Sales Funnel & Forecasting

A critical part of guaranteeing your sales success is having a visual tool you look at every week. Managing your assignment with a sales funnel is what the highest-level sales practitioners do, and this module gives you the mechanics of using this tool properly.
START MODULE 8 NOW →

Module 9: Goal Setting for Sales Careers

Nothing is a stronger motivation than knowing how to motivate yourself in your successful sales career. This goal-setting process will serve you for the rest of your career.
START MODULE 9 NOW →

Module 10: Sales Energy Management

Sales takes a certain kind of energy. Managing yourself is the most important thing you will do every day. This module has you design the habits that will always have you feel your best, so you are at the top of your game daily.
START MODULE 10 NOW →

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35+

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3k+

Trained

Courses

THE INSIDE TRACK

HERE TO HELP YOU
GROW—NOT JUST SELL

Built on 35+ years of real-world B2B selling experience.

LEARN AT YOUR OWN PACE

Practical, self-paced lessons designed to fit busy schedules.

DIAGNOSE WITH PURPOSE

See what’s really going on—then solve it with precision.

BUILT FOR LONG-TERM GROWTH

Clear, actionable skills for real-world selling.

You're in good company::

TRUSTED BY THOUSANDS

HOW SPIRE CHANGES  THE WORK—AND YOU

"Rob opened my eyes to the idea that sales is the most honest profession you can pursue. He didn't just teach me skills; he challenged my beliefs, my biases, and my excuses."

—Russ Putland,
Sales Practitioner and EVP at Lavie Bio

"I don't know if Rob is 30% or 50% of our success. All I know is we couldn't have done it without him."

—Mike Badowski,
VP Sales & Ops at Pattison Agriculture

"Spire Selling is the best training I've ever experienced in over 25 years."

—Eduardo Gebara,
Senior Account Manager at Cargill

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